Olivka launches AI calorie tracking inside chat apps

Olivka is now available to the public on WhatsApp, Facebook Messenger, Telegram and Instagram, letting people log meals from a photo, voice note or short text without downloading a separate app. The Warsaw startup aims to make calorie tracking easier by keeping the entire workflow inside the messaging apps people already use.

Why it matters: - Olivka removes one of the biggest friction points in food tracking: opening another app and manually entering meals. - The chat-based flow is designed to make calorie logging faster and easier to sustain over time. - The service could appeal to people who want basic nutrition tracking without using a traditional food diary.

What happened: - Olivka opened its AI calorie tracking assistant to the public on WhatsApp, Facebook Messenger, Telegram and Instagram. - Users can send a photo of a meal, a voice note or a short text inside the chat app. - The assistant responds in the same conversation with calorie estimates and a breakdown of protein, carbohydrates and fat. - New users can try the service free and start at olivka.app. - Olivka supports English and Polish.

The details: - The assistant identifies dishes from a plate photo, estimates portion sizes and returns an itemized list of ingredients with calorie and macronutrient values. - Voice notes are transcribed and processed the same way. - Users can correct an entry in plain language, including notes such as “that was a double portion” or “no butter,” and the meal is recalculated immediately. - Daily totals and user preferences stay in the same chat thread. - A web dashboard handles history and settings. - Nutrition estimates draw on public databases including USDA FoodData Central and Open Food Facts. - The system also checks the web for branded and restaurant items when needed. - Each meal card includes its sources and a confidence level. - Olivka says its methodology page explains how the estimation process works and where its limits are.

Between the lines: - Olivka is betting that habit beats precision when it comes to long-term nutrition tracking. - The product narrative centers on reducing effort, not on replacing professional dietary tools. - By living inside familiar chat apps, Olivka avoids the adoption hurdle that often hurts standalone wellness apps. - Founder Gabriel Kurowski framed the product as a way to make tracking feel less like “a second job.”

What’s next: - Olivka is likely to lean on chat app distribution, free entry and multilingual support to grow usage. - The company’s public methodology page and confidence indicators suggest an emphasis on transparency as the product scales. - The web dashboard and chat-based logging point to a model that could expand with more history, settings and tracking features.

The bottom line: - Olivka is trying to make calorie tracking as simple as sending a message, and that simplicity is the product’s main pitch.